March 2017

Rethink Aadhaar

A campaign to document and publicise the shortcoming, dangers and possible reforms of Aadhaar, India’s unique identification project. We came on board to help the campaigners translate their designs and ideas into a working website.

Given the nature of the project, we were working under tight contraints. Yet, given the nature of the project, we wanted to give the campaigners a fair amount of flexibiltiy in publishing different kinds of content. We decided to build the site on Squarespace and achieve the flexibility by designing only a small number of key templates. We leveraged Squarespace’s Collections and taught the authors to use the powerful Layout Engine. Together, we were able to produce a site which answers questions, busts myths, higlights citizen issues and provides ongoing updates.

Here’s hoping the authorities take note, engage and improve the system.

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