# Crane Brothers


- Date: 16-Aug-2011
- Author: Prateek Rungta
- Link: http://crane-brothers.com/
- Tags: We Like, Design, Grid
- URL: https://miranj.in/blog/2011/crane-brothers


This boutique tailor shop from Auckland recently launched a fantastic new website and there's much to like. They've cleverly packed in a rich and classical (yet contemporary) look.

<p class="panel-4 clearfix">
<img alt="Crane Brothers - Contemporary" src="https://miranj.in/media/link/crane-brothers/contemporary.png">
<img alt="Crane Brothers - Shirts" src="https://miranj.in/media/link/crane-brothers/shirt.png">
<img alt="Crane Brothers - Murray Crane" src="https://miranj.in/media/link/crane-brothers/murraycrane.png">
<img alt="Crane Brothers - Shop" src="https://miranj.in/media/link/crane-brothers/brooklyn_coat.png">
</p>

The strong adherence to and communication of [the grid][grid], a single type family, and the lack of graphics (save a single bold photograph) give it the classical feel. The choice of [Myriad Pro][] (Condensed for headlines) as the typeface gives it that modern look. Combine these with ample whitespace, great copy and you have as rich and tasteful a site as you could ask for.

Built for Crane Brothers by [Sons & Co.][sons], also from New Zealand. (via [Typekit][])

[sons]:http://sons.co.nz/
[typekit]:http://blog.typekit.com/2011/07/15/sites-we-like-takeout-the-morning-news-and-crane-brothers/
[myriad pro]:http://typedia.com/explore/typeface/myriad-pro/
[grid]:http://www.thegridsystem.org/