# Want Miranj to help out with your next project? We are keen to hear from you. - Contact: Email address and Contact form available at - URL: https://miranj.in/hire-us ## Write to us with the subject "New Project Enquiry" [Use these 5 Questions as guidelines for explaining your project] > Your project and where we come in. (140 characters or less) > Describe your primary and secondary target audiences. > What are the 3 most important outcomes that you wish to drive your users towards? Outcomes could either be actions that the user performs on your website (e.g. buys tickets) or any specific information or message as a takeaway (e.g. save water). > What are your time (when do you need the project to be out) and budget constraints? > How long would you like the output of this project to last? In other words, how far-sighted would you want the new website / solution to be? (e.g. about 6 months, 2-3 years, at least 5 years, etc.) --- This information will not be shared outside Miranj without your explicit permission. ## The Enquiry Cheat Sheet Your answers introduce us to your project, help determine if we are a good fit and go on to establish the foundation of our collaboration. It is important that the answers are helpful and serve the (above) purpose. ### Be - **Clear**. About your goals and your expectations. Clarity is a pre-requisite for effective communication. - **Concise**. Avoid lengthy explanations, [get to the root][5 whys]. - **Definitive**. - **Honest**. We ask for your budget [to figure out the extent to which we can help you out][money] (if at all), [not to rip you off][budget secrets]. ### Avoid - **Hyperbole**. - **Obvious requirements**. Everyone wants aesthetically pleasing, joyful and intuitive websites. Needless to say, we strive for that in everything we create. We also strive for universal accessibility, fast performance and standards compliance, amongst others. Right now we want to know what we cannot presume. - **Technical details**. Not yet. We are more interested in understanding the problem you want to hire us for, not the theoretical solution. ### In Particular #### Q. Your project and where we come in. (140 characters or less) Example: “Redesign the company website for our chain of coffee shops”, or “We are launching a cab service and would like you to design and develop the online booking interface”. #### Q. Describe your primary and secondary target audiences. The smaller the set and the better we know them, the better equipped we will be to take decisions. Avoid vague, high level descriptions such as “our corporate customers” or “every single person who shops online”. Instead tell us the characteristics / demographic information _about_ your _corporate customers_ or the _online shoppers_ that you hope are visiting your website. #### Q. What are the 3 most important outcomes that you wish to drive your users towards? Outcomes could either be actions that the user performs on your website (e.g. _buys tickets_) or any specific information or message as a takeaway (e.g. _save water_). More actionable examples: _books a cab_, _downloads an app_, _contacts you_. Message takeaway examples: _go vote_, _know our history_, _freedom of speech is under threat_. Avoid goals that are intangible or universal and non-unique to your website, such as “user leaves the site impressed” or “high engagement, strong conversion” or “good design” or “informative”. #### Q. What are your time (when do you need the project to be out) and budget constraints? Without knowing your release plans and your budget (or at least an approximation), we can neither determine feasibility nor work out a realistic strategy. Avoid terms such as “flexible”, “as much time/money as it takes”, “negotiable”, “reasonable”, “bootstrapped”, “startup”, “ASAP” and “yesterday”. We all work under time and budget constraints, and being upfront will help us both avoid unnecessary back-and-forth. #### Q. How long would you like the output of this project to last? In other words, how far-sighted would you want the new website / solution to be? This is the time period you have in mind to realise the Return on Investment (ROI) for this project’s output. Beyond this period you may invest further, or may take it down if the purpose is achieved. Do share a realistic period or a range such as _six months to a year_, _24-36 months_, _at least 3 years_, _4 to 5 years_, etc. Avoid expressions like short-term or long-term since they’re subjective and likely to be misinterpreted. [5 whys]:http://en.wikipedia.org/wiki/5_Whys "The 5 Whys technique" [money]:https://web.archive.org/web/20211024204340/https://www.muledesign.com/2012/09/why-i-need-to-know-your-budget/ "Why I Need to Know Your Budget - Mule Design" [budget secrets]:https://web.archive.org/web/20151101023137/http://www.thedesigncubicle.com:80/2010/09/project-budgets-and-secrets/ "Project Budgets and Secrets - The Design Cubicle"