# Branding and website transformation for conflict-resilient solutions in war-torn regions


- Released on: 05-Sept-2023
- Organisation: Adroit Associates
- Services: Information Architecture, Design Guidance, Development, Support
- Industry: Consultancy
- URL: https://miranj.in/work/adroit-associates


<img src="https://miranj.in/media/project/adroit-associates/Screen-Shot-2025-02-17-at-16.56.42.png" width="2560" height="1912">
<img src="https://miranj.in/media/project/adroit-associates/Screenshot-2025-02-17-at-16-47-12-Human-Resources-Manager-Job-Adroit-Associates.png" width="2560" height="1912">
<img src="https://miranj.in/media/project/adroit-associates/Screen-Shot-2025-02-17-at-16.51.34.png" width="1494" height="2643">
<img src="https://miranj.in/media/project/adroit-associates/Screen-Shot-2025-02-17-at-16.53.52.png" width="1494" height="2643">
  
[Adroit Associates](https://adroitassociates.org/) provides vital consulting services in underdeveloped, fragile, and conflict-affected regions. Since 2009, they’ve [executed over 120 projects](https://adroitassociates.org/projects) across sectors in regions like Afghanistan, Ethiopia, Kazakhstan, Ukraine, Uzbekistan, Yemen, and India.

#### Brand & Website Overhaul

Working in collaboration with [Anoopa John](https://anoopajohn.com/), our team facilitated a complete brand transformation that culminated in a new name[^1] as well as [visual identity](https://www.linkedin.com/posts/adroit-associates-consulting-services_adroitassociates-thebigreveal-ceoinsights-activity-7105166834059857922-6qTI/). Our team developed a modern, responsive website that effectively communicates Adroit Associates' mission and capabilities. Key features include:

- An engaging showcase of service offerings such as [_Institutional Strengthening_](https://adroitassociates.org/services/institutional-strengthening), and [_Research and Analysis_](https://adroitassociates.org/services/research-and-analysis)
- Effective communication about their [_Impact_](https://adroitassociates.org/our-impact)
- Region-specific [_publications_ and _project_ outcomes](https://adroitassociates.org/regions/afghanistan)
- Ability to collect [_job applications_](https://adroitassociates.org/jobs) and streamline their recruitment workflow

#### Multilingual

To serve their international audience, we designed and built the website with comprehensive multilingual support for *English*, [*French*](https://adroitassociates.org/fr/?language=fr), and [*Spanish*](https://adroitassociates.org/es/?language=es) languages. An automated translation workflow was also developed to ease the load of managing content across four languages. This was made possible by a bespoke [Craft CMS](https://craftcms.com/) plugin that integrates with [DeepL](https://www.deepl.com/), developed in-house for this project.

This project underscores our dedication to delivering streamlined digital solutions that empower organisations making a global impact, by showcasing their work and furthering their mission.

[^1]: They were formerly known as AACS Consulting.