# Counselect Website Strategy


- Released on: 01-Nov-2023
- Organisation: Counselect
- Services: Strategy, Information Architecture
- Industries: Consultancy, Legal-Tech
- URL: https://miranj.in/work/counselect-workshop



  
[Counselect] is a legal-tech and talent-solutions venture built by the team behind [Vahura], reimagining how legal-business services are delivered. Miranj conducted a website strategy workshop with Counselect's stakeholders to define the information architecture and content strategy for a new website — covering audience mapping, brand positioning, content taxonomy and site structure. Recommendations included architecting the presence as two connected sites, one for [clients and partners] and one for [professionals], repositioning Counselect as a business value enabler rather than a service provider, and a phased approach to scoping and rolling out the new website. The engagement was anchored by [Cracker & Rush], the team behind Counselect's branding.
 
The engagement culminated in a comprehensive strategy and scoping document, which Counselect used as a brief to plan, phase and commission the design and development of [its new website][counselect].
 
[Counselect]: https://counselect.com/
[clients and partners]: https://counselect.com/
[professionals]: https://talent.counselect.com/
[Cracker & Rush]: https://crackerandrush.com/
[Vahura]: https://vahura.com/