# Initiating brand launch for a 2-Wheeler EV startup and envisioning the web journey until product sale


- Released on: 04-Jul-2022
- Organisation: River
- Services: Strategy, Information Architecture, Development
- Industries: Startup, Manufacturing, Travel and Transport, Automobiles
- URL: https://miranj.in/work/river



  
[River][] is a Bangalore-based electric two-wheeler automotive startup. 

While still operating in stealth mode, River reached out to Miranj for a brand launch website and for assistance in planning their website roadmap. We conducted an in-person workshop for the leadership team to help strategise a web journey from brand launch to a full-fledged EV product website. In parallel, we helped create their first brand launch website.

The brand launch site was created in collaboration with our design collaborator [Hamsa Ganesh][], with brand strategy inputs from [KL11][]. Being a short-life website, we opted to develop the site on [Webflow][].

[River]: https://www.rideriver.com/
[Hamsa Ganesh]: https://thoughtput.in/
[KL11]: https://kl11.in/
[webflow]:https://webflow.com/