# Vivriti Asset Management Website Strategy


- Released on: 01-Jun-2021
- Organisation: Vivriti Asset Management
- Services: Strategy, Information Architecture
- Industries: Consultancy, Payments, Banking and Finance
- URL: https://miranj.in/work/vivriti-workshop



  
[Vivriti Asset Management] (VAM) is a fixed-income and performing-credit focused asset manager in India. Miranj conducted a multi-day website strategy workshop with VAM's leadership team, mapping business goals against a wide range of audiences — from international and domestic institutional investors to distributors, wealth managers, and internal stakeholders — and translating them into a clear information architecture and content strategy.
 
The engagement culminated in a detailed sitemap and a phased roadmap for rolling out the new website. The plan was prioritised by impact and effort across launch, 6-month, and 12-month horizons, giving Vivriti a clear brief to plan and commission the site's design and development.
 
[Vivriti Asset Management]: https://www.vivritiamc.com/