Crane Brothers

Prateek Rungta

This boutique tailor shop from Auckland recently launched a fantastic new website and there’s much to like. They’ve cleverly packed in a rich and classical (yet contemporary) look.

Crane Brothers - Contemporary Crane Brothers - Shirts Crane Brothers - Murray Crane Crane Brothers - Shop

The strong adherence to and communication of the grid, a single type family, and the lack of graphics (save a single bold photograph) give it the classical feel. The choice of Myriad Pro (Condensed for headlines) as the typeface gives it that modern look. Combine these with ample whitespace, great copy and you have as rich and tasteful a site as you could ask for.

Built for Crane Brothers by Sons & Co., also from New Zealand. (via Typekit)