July 2019

Cracker & Rush Website Strategy

Cracker & Rush is a brand strategy and design team operating out of Bangalore, India. We were brought on board to audit the current Cracker & Rush website and to brainstorm a modern approach. The project entailed conducting a 5‑day workshop with the internal stakeholders at the lovely Indiranagar office and facilitating in-depth discussions on the audience, goals, present and future content, landscape analysis, content strategy, information architecture and modular page-building strategies.

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