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Initiating brand launch for a 2‑Wheeler EV startup and envisioning the web journey until product sale


River is a Bangalore-based electric two-wheeler automotive startup.

While still operating in stealth mode, River reached out to Miranj for a brand launch website and for assistance in planning their website roadmap. We conducted an in-person workshop for the leadership team to help strategise a web journey from brand launch to a full-fledged EV product website. In parallel, we helped create their first brand launch website.

The brand launch site was created in collaboration with our design collaborator Hamsa Ganesh, with brand strategy inputs from KL11. Being a short-life website, we opted to develop the site on Webflow.