Counselect Website Strategy

Counselect is a legal-tech and talent-solutions venture built by the team behind Vahura, reimagining how legal-business services are delivered. Miranj conducted a website strategy workshop with Counselect’s stakeholders to define the information architecture and content strategy for a new website — covering audience mapping, brand positioning, content taxonomy and site structure. Recommendations included architecting the presence as two connected sites, one for clients and partners and one for professionals, repositioning Counselect as a business value enabler rather than a service provider, and a phased approach to scoping and rolling out the new website. The engagement was anchored by Cracker & Rush, the team behind Counselect’s branding.

The engagement culminated in a comprehensive strategy and scoping document, which Counselect used as a brief to plan, phase and commission the design and development of its new website.